Brand Image III
Marketing Approach
Big manufacturers, the proprietors of famous brands always launch extraordinary utensils to the markets, the products which are breakthrough in technology, so innovative and advanced that their market share due to their high price positions cannot be considerable. The moving/walking robots made by Toyota, big OLED TV made by Samsung, large Plasma Display Panel made by Phillips, First blah blah mobile phone by Nokia, biggest X made by Y. Not many people are buying them, and in some cases the production doesn’t even become commercial. So what is the benefit of such gadgets; technically so complicated that in some examples suck up most of the R&D budget of the enterprise in one shot? One educated answer is that they just want to boast that they could if they would. They are showing off to their future customers what sort of technology backbone and infrastructure could possibly be there to support them if they join their party. They are just willing to build up a good brand IMAGE, and if they already had one; then to reinforce the idea and don’t let people to forget them. One good marketing strategy is to show the unreachable, unbelievable picture and open up the way to sell the cheaper products. When a customer sees that SonyEricsson hi-end phones come with almost the same features of a laptop, then they are convinced to buy the cheap SonyEricsson phones .... just simply because they believe that even the low-end ones are made with the same peculiarity, design team, production facilities and quality control. They [the makers] succeeded .... they set the minds that they are from the top-tier, the best, and the choice of excellence for the connoisseurs ...
TBC as usual :)
Marketing Approach
Big manufacturers, the proprietors of famous brands always launch extraordinary utensils to the markets, the products which are breakthrough in technology, so innovative and advanced that their market share due to their high price positions cannot be considerable. The moving/walking robots made by Toyota, big OLED TV made by Samsung, large Plasma Display Panel made by Phillips, First blah blah mobile phone by Nokia, biggest X made by Y. Not many people are buying them, and in some cases the production doesn’t even become commercial. So what is the benefit of such gadgets; technically so complicated that in some examples suck up most of the R&D budget of the enterprise in one shot? One educated answer is that they just want to boast that they could if they would. They are showing off to their future customers what sort of technology backbone and infrastructure could possibly be there to support them if they join their party. They are just willing to build up a good brand IMAGE, and if they already had one; then to reinforce the idea and don’t let people to forget them. One good marketing strategy is to show the unreachable, unbelievable picture and open up the way to sell the cheaper products. When a customer sees that SonyEricsson hi-end phones come with almost the same features of a laptop, then they are convinced to buy the cheap SonyEricsson phones .... just simply because they believe that even the low-end ones are made with the same peculiarity, design team, production facilities and quality control. They [the makers] succeeded .... they set the minds that they are from the top-tier, the best, and the choice of excellence for the connoisseurs ...
TBC as usual :)
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